Napoleon Perdis The ground-breaking Sheer Genius Foundation and Mighty Concealer Pen were launched to beauty media with shades selling out within mere weeks; and when the man himself graced our shores we secured key broadcast, print and business interviews.   Cointreau We turned the Dita Von Teese dial up for Cointreau's exclusive Be Cointreauversial show as we generated over 100 pieces of coverage and headlined "Party of the Week".   MasterChef Live We generated over 150 pieces of coverage (and counting!) for MasterChef Live as they launched their first live show in Sydney this month to over 23,000 visitors.     BlueScope Steel Our cool ideas helped launch COLORBOND® Coolmax steel to the commercial and industrial sector and we increased editorial coverage by more than 20% while securing the cover of the Daily Telegraph HOME... twice!   Merivale A myriad of Merivale events received the Stellar* publicity touch including March Into Merivale, Establishment's 10th Birthday, Pool Club's 2nd Birthday and the launch of the sports bar, York 75.   Batlow Apples We tackled the issue of imported apples via an educational media campaign and the Batlow Bites newsletter continued to be devoured by apple lovers around the country.     Taste of Sydney We promoted this fab foodie event and helped sell 20,000 tickets via publicity, blogger relations and social media activity.   ghd This year's multi-faceted program included sponsorship management, social media, blogger outreach, publicity, events, fashion partnerships and even another Star Beauty Award for best use of new media.   Cafe Sydney We devised a special behind the scenes sneak preview of Cafe Sydney's busy kitchen for Sydney food bloggers Not Quite Nigella and Fig & Cherry.     Dr Lewinn's The clock kept ticking but we reminded beauty media that "Old Can Wait" as we launched the new look Dr. LeWinn's brand and advertising campaign via publicity and events.   Hendricks Gin The unusual tour of Lord and Lady Hendrick’s saw us deliver an integrated campaign of on-premise activity, social media and an experiential Victorian Olympiad complete with a Hendrick's G&T...or three.   SapientNitro We kept these idea engineers top of mind in advertising and marketing trade media by promoting their people and work for brands such as Schmacko's, Drambuie, Volvo and more.     Street Smart Moving into our third pro bono year for this grass roots charity, we drove awareness for their "Dine Out to Help Out" campaign.   Louis XIII We partnered the king of Cognacs with Opera Australia for a Taste of Luxury event, and hosted a Cognac tasting at the sophisticated Dinner on the Dock.   IGA The launch of IGA's new brand campaign "How the locals like it" was supported by a strategic publicity campaign and we targeted local news to promote $54 million raised through their Community Chest program.     Midori It was all about Fast Impressions and a Midori Pash on Valentine's day as we celebrated being single at six different speed dating locations across the nation.   Revitanail Summer's hottest nail colours from this award winning brand were launched to the beauty media.   The Wine Society For the fourth year running we PR'd the Young Winemaker of the Year awards through a national publicity campaign and even got the Appetite for Excellence Young Chef involved to present an award.     Singha For Singha Beer we rocked Sydney and Melbourne with Full Moon parties to rival Koh Phangan, while nine Singha Sunday events rounded off Sydney weekends in style.   Fragrance Foundation We celebrated the elite of Australian fragrance journalism, bringing together a panel of expert judges, beauty media and foundation members at an awards ceremony like no other. We also helped generate a 100% increase in journalist entries from previous years.   Stoli Vodka We helped Stoli get their social media on with the launch and management of their Australian Facebook page.     Bashful We continued to promote the work of the super talented Bashful team including campaign wins and feature articles in marketing trade media.   gizmo We promoted gizmo's Kid Safe Online services via a nationwide study into the technology habits of parents and their children, while supporting the launch of their parental education program in Sydney schools.   Passoa We brought Passoa Beach Parties to East Coast seaside towns and promoted the delicious tropical cocktails, the Viva Passoa, Passoa on the Beach and Caipi Passoa.     Remy Martin The Chinese New Year saw us publicise a signature cocktail created especially for the occasion and we supported the BRW Young Rich List with cognac cocktails for the high profile guests.   NP Set The colourful expansion of the NP Set range, which saw over 72 new products launched to beauty media and bloggers, was supported via media briefings and an intensive publicity campaign.   OfferMe A cool, contemporary stand at the Online Retail Expo was devised for Australia's first group buy website as we provided PR support to assist their growth.     Australian Festival of Chamber Music We worked with the Chamber to promote their Chefs in the North food and wine festival and the inaugural Taste of Townsville festival to national media.   Juice Beauty We raised awareness of this natural beauty brand and its organic benefits by direct media liaison with key beauty editors.